EltaMD Kicks Off ‘No Offseason for SPF’ Campaign 

As peak sun season winds down and summer routines transition into fall, sunscreen can easily fall off consumers’ daily skincare lineup. 

But while football may have an offseason, skin protection does not. EltaMD Skin Care is launching “No Offseason for SPF,” a campaign designed to disrupt the seasonal decline in sunscreen use and reinforce a simple message: SPF is the MVP of any skincare routine all year.

By leveraging football season as a timely entry point, the campaign reframes SPF as much more than a summer staple. 

To further bring the “No Offseason for SPF” campaign to life, EltaMD will be partnering with Kristin Juszczyk, Founder and Chief Creative Officer of Off Season, and her makeup artist, Hailey Hoff. 

From creating custom sports-inspired apparel to building a brand that seamlessly blends fashion, creativity, and fandom, Juszczyk is a natural partner for a campaign challenging the idea that essentials like SPF, worn on gameday and beyond, have an “offseason.”

Through a combination of trusted dermatological expertise, culturally relevant storytelling, strategic collaborations with like-minded tastemakers, and in-person experiences, EltaMD is bringing a timely, engaging, and actionable perspective to the importance of maintaining consistent sun protection throughout the year.

As an extension of this campaign, Glamsquad and EltaMD are teaming up to bring this approach to life through a complimentary “EltaMD Prep & Protect” add-on with any makeup service. It features UV Skin Recovery Red Color Correcting Green Tint Broad-Spectrum SPF 50 now through October 24, 2026 (available while supplies last in select markets; terms apply).

 The partnership will introduce SPF as an essential first step in makeup prep, while the formula will also be seeded to professional makeup artists and highlighted across Glamsquad’s digital and social channels.